Best Digital Health Patient Relationship Management Software

The purpose and use of a CRM in digital health can be very broad.

Elion Health, a marketplace and review site for digital healthcare tooling likes to think of Digital Health CRM in four separate categories which are sales, service, marketing, and patient management. 

In this blog, we’ll specifically be focusing on how PRM differs from these categories and the best platform for this use case. 

Patient Relationship Management (PRM) in digital health typically involves using digital tools like apps and omnichannel communications to create closer, more personalized connections between patients and healthcare providers. 

For patients, the goal is usually to keep them more informed about their health, actively engaged, and provide a convenient experience. An ideal experience usually involves convenient access to their health data, scheduling virtual appointments, multiple communication options, and receiving relevant educational resources.

PRM changes the patient-provider relationship, putting patients at the center. It uses data and patient feedback to offer tailored care, timely support, and better tracking of patient progress. Together, this leads to improved patient outcomes and satisfaction.

Sales CRM:

Sales CRMs are primarily designed to manage sales processes and revenue generation. They focus on lead management, opportunity tracking, and sales pipeline management whereas for PRM, patient engagement, appointment scheduling, and health record management are critical. 

Marketing CRM:

Marketing CRMs are tailored for customer segmentation, campaign management, and lead nurturing, usually to a broad audience. While they are effective for promoting generalized products or services, they often lack the ability to easily handle and nurture ongoing personalized communications to patients.

Service/Helpdesk CRM:

Service and Helpdesk CRMs are designed to streamline customer support, issue resolution, and service management. While these systems excel at handling customer inquiries and complaints, which are typically 1-time issues, healthcare is always changing and issues can arise at any time. Unlike Service CRMs, PRMs need to be able to manage and track longitudinal care.

Unlike most CRMs, Tellescope is flexible and is designed specifically to support various use cases for digital healthcare businesses who are doing patient relationship management. 

Out-of-the-box, we support the common needs for companies in this space such as self-scheduling, form-builder, omnichannel communication, task management, and a customizable patient portal.

Additionally, given that most of Tellescope’s endusers are non-technical, we designed the platform in a way that’s easy to set up and customize. For example, to create customized automated workflows, all it takes is for someone to drag, drop, and select what they want to do; there’s no having to ask an engineer for help!

If you’re interested in learning more about Tellescope, please fill out the form below.