Tools for Building Your Online Healthcare or Wellness Community

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Derek Strauss (COO)
September 26, 2022
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Over the past few years, patient engagement has been one of the top buzzwords in healthcare.

A new element of engagement that has been exceedingly implemented into new digital health solutions is the concept of a community.

Whereas a doctor, clinician, or coach can tell you how to treat your condition, in most instances they haven’t shared the same experience that you’re going through. While their treatment suggestions may help your condition, there are many things outside of medication and lifestyle changes it doesn’t account for.

That’s where a community comes in. With a Patient / Member Community you’re able to engage with people who deal with similar challenges and can provide 1st hand guidance, outside of the doctor’s office about how to go about it.

Some condition-specific Facebook groups such as the T1 and T2 Diabetes Support Group have upwards of ~39,000 members. To expand off of some of these grassroots groups, many digital healthcare and wellness startups have incorporated a community as part of their business model.

In this article, we’ll go over some of the most commonly used Patient/Member Community builders, including Tellescope’s, in addition to their Pros and Cons.

Reach out today at inquiries@tellescope.com if you’re looking to build your company’s community!

Facebook

Pros:

  • Most people already have a Facebook Account
  • Anybody can create a group, Low barriers to entry

Cons:

  • Many people aren’t comfortable sharing personal health information or experiences on Facebook
  • Lack of privacy
  • Can become difficult to moderate

Mighty Networks

Pros:

  • Allow you to create a custom community portal for a particular niche
  • Easy to create and manage structured courses
  • MightyPro (Premium Tier) lets you white label and host your own Native App

Cons:

  • Extremely limited API for reporting
  • Doesn’t integrate with other tools
  • You have to pay for many community add-ons and are limited to the tools Mighty Networks supports
  • Doesn’t have a built-in content editor
  • Need to bring your own CRM

Circle

Pros:

  • Easy-to-use and simple interface
  • Group chat capabilities
  • Provides a new UX for viewing and posting video, audio, image, and PDF content
  • You can create Rich Posts

Cons:

  • Some things are very overengineered (i.e. too many Settings options for configuring and using the product)
  • Very limited in-app white-labeling options
  • Mobile version is limited to iOS
  • Difficult or not possible to natively host a live event from their platform

Framework

Pros:

  • Good for creating content-based e-learning
  • Let solo coaches create a community for their customers
  • Offer analytics to monitor program effectiveness

Cons:

  • Seem very focused on helping companies create time-bound challenges or goals for their customers
  • Unclear about community customization and white-labeling capabilities
  • Their website only lists a few generic features which include message boards, audio calling, group chat, direct messages

Reddit

Pros:

  • Anonymous community so people are able to post judgment-free
  • Most people give honest answers
  • Can be created by anyone
  • Very simple user experience

Cons:

  • Anonymity can lead to fake or misleading information being shared since you can’t validate who’s posting or responding
  • If a SubReddit about a company is created by someone external they have limited control like Calibrate’s SubReddit
  • Depending upon the demographic, they move not be active on Reddit

Tellescope

Pros:

  • Our SDK allows you to build and customize a community within your companies member app
  • API-driven so you can integrate with other tools
  • For non-technical teams, it can be white-labeled and customized without having to write any code
  • Can be hosted at your company’s domain i.e. (acmehealth.com/community)
  • Specifically built for healthcare and wellness companies
  • Can be moderated by your team within the Tellescope CRM

Cons:

  • Is a feature of Tellescope rather than a stand-alone product or business
  • Meant to be used for companies who are building a community around their niche or service rather than members creating it themselves

If you’re interested in learning more about Tellescope and our community builder email us at inquiries@tellescope.com.

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Originally published: September 23, 2022
Last updated: September 26, 2022