5 Reasons Why You Should Centralize your Patient Engagement Tools with a CRM

Derek Headshot
Derek Strauss (COO)
October 19, 2023
blog post image

Practices and digital health startups are constantly looking for ways to improve patient engagement and streamline their clinical operations.

Often, both types of organizations will use a combination of tools to manage patient engagement, which can be difficult for their team to manage with higher patient volumes. 

A typical workflow could consist of something like:

One solution that has proven to be effective for many organizations is centralizing their patient engagement tools with a Customer Relationship Management (CRM) system. 

Here are five reasons why practices and digital health startups should consider centralizing their patient engagement tools with a CRM:

1: Improved patient communication

Using multiple communication tools that have conversations in separate places can make it difficult to keep track of everything your team has said to a patient. 

By centralizing all patient communication channels, such as email, text, and phone, in a centralized CRM, it's easier to keep track of patient interactions across your clinical, support, and marketing teams and allows you to respond to patients in a more timely manner.

2: Better patient data management

Storing patient information across multiple places can make it challenging for your team to have a complete view of a patient’s history and situation. 

Having a single place to manage patient information makes it easier to track and analyze patient data, such as appointment history, medical history, and treatment progress. 

New call-to-action

3: Increased patient engagement

By leveraging more complete data and a history of prior conversations, future engagement can be more personalized for patients.

A few examples are adding in personalization related to a patient’s hobbies or family, and sharing targeted health education materials.

Additionally, by having a complete history of patients, you can identify the best time of day and types of messages to help drive engagement. 

4: Increased efficiency

Centralizing patient engagement tools with a CRM system can help doctors' offices and digital health startups streamline their operations.

By automating repetitive tasks, such as appointment scheduling, reminders, and sending out forms, reduced administrative responsibilities can save many hours a week.

5: Improved patient retention

By creating more personalized patient experiences, it's possible to increase patient satisfaction and build stronger relationships with patients.

For many patients, having a good relationship with their provider is the most important sign of high-quality care.

If you’re looking for a CRM to improve patient engagement for your healthcare business, Tellescope can help. Fill out the form below and someone from our team will reach out to you.

New call-to-action

Related Posts

Originally published: January 20, 2023
Last updated: October 19, 2023