5 Ways a CRM Can Help Facilitate Telemedicine

With Telemedicine, providers can facilitate consultations, diagnoses, treatment plans, and ongoing care without having to be in-person.

As telemedicine has evolved, it’s moved from just traditional phone and video calls to also support asynchronous communication like Chat, Email, and SMS.

While traditional EHRs typically offer basic telemedicine through a patient portal, it usually isn’t enough to meet the current telemedicine expectations for patients. In this blog, we highlight how a CRM can be used to facilitate your telemedicine patient experience.

If telemedicine appointments are being handled synchronously then patients need to be scheduled for a specific time slot.

However, most EHRs don’t have a seamless way of managing provider schedules, allowing for self-scheduling and sending booking links, whereas most CRMs are designed for booking appointments whether it’s for sales calls or doctor appointments.

While many consumers are used to using video chat experiences like FaceTime or Zoom, most EHR portals don’t boast a video chat experience that’s on par with either.

However, since most CRM platforms are designed for communication and relationship management, it’s more common to find more robust integrations with tools like Zoom.

As mentioned in the previous bullet, CRMs typically help businesses manage relationships, and in healthcare, patient relationships.

Whereas EHRs often have support for secure chat and video chat through their portal, they often lack robust support for SMS, email, and phone calling which patients typically prefer and are usually native to a CRM platform.

Whether it’s capturing information for prospective patients or intake information for new patients, digital health companies need a way to create and manage forms.

Some modern EHRs support basic form-building capabilities, but often they don’t have the design and conditional logic customization that digital health businesses need, whereas CRMs often have this natively in their platform for lead capture purposes.

While having basic appointment reminders and automated post-visit messages are table stakes for EHR, many don’t allow you to send messages that aren’t their standard template.

Since CRMs are designed with communication at the forefront, they offer a lot more flexibility and customization for sending messages. Because of that, they can be used to send communications that are tailored to a particular patient rather than a generic one-size-fits-all message.

If you’re looking for a CRM that’s designed specifically for digital healthcare, Tellescope’s platform lets you provide a comprehensive and modern digital experience in one place.

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